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MARKETING

Wrenn had a number of marketing items printed to advertise and promote their new slot racing product. Whilst they had a number of promotional leaflets produced (see the separate section for these) they also had some marketing collaterals printed including showcards. As mentioned elsewhere, for international markets the local country importers had the responsibility of producing the relevant foreign language versions of these if they were required.

PROMOTIONAL FOLDER

A promotional folder has been seen which was simply printed in Blue on a piece of folded Cream paper which had the flap stapled, forming a pocketmarketing This was designed to contain the initial Wrenn 152 launch leaflet and was intended to be given out at exhibitions and also in model shops. This folder was probably short-lived and only available during the early launch period of Wrenn Formula 152.

SHOWCARDS

Showcards were a standard marketing tool used in the 1960’s and were intended to be used at the point-of-sale. Four different showcards have now been discovered and would have been supplied for use in model shop windows, on the shop counters and some were taken to exhibitions and toy fairs. Those seen are all colour printed cards with an angled card spine glued to the back which allows the cards to sit on a flat surface leaning backwards at an angle to retain some stability. The largest one seen is  9.25″ x 12.5″ whilst the smallest is 5.5″ x 8.75″. The latter one seems to have been produced to promote the expansion into the international markets since it states ‘Wins World Acclaim’ and includes a number of foreign texts and with accompanying foreign country flags. These would have been ideal to promote Wrenn Formula 152 at International Toy Fairs.

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