MARKETING

MARKETING

Wrenn had a number of marketing items printed to advertise and promote their new slot racing product. Whilst they had a number of promotional leaflets produced (see the separate section for these) they also had some marketing collaterals printed such as showcards. As mentioned elsewhere, for international markets the local country importers had the responsibility of producing the relevant foreign language versions of these if they were required.

PROMOTIONAL FOLDER

A promotional folder has been seen which was simply printed in Blue on a piece of folded Cream paper which had the flap stapled, forming a pocket. This was designed to contain the initial Wrenn 152 launch leaflet and was intended to be given out at exhibitions and also in model shops. This folder was probably short-lived and only available during the early launch period of Wrenn Formula 152.

SHOWCARDS

Showcards were a standard marketing tool used in the 1960’s and were intended to be used at the point-of-sale. Two different ones have been discovered and would have been supplied for use in model shop windows or on the shop counters. They are both colour printed cards with an angled card spine glued to the back which allows the cards to sit on a flat surface leaning backwards at an angle to retain some stability. The first one seen is larger being 9.25″ x 12.5″ whilst the other is smaller being 5.5″ x 8.75″. The latter one seems to have been produced to promote the expansion into the international markets since it states ‘Wins World Acclaim’ and includes a number of foreign texts and with accompanying foreign country flags. Some of these showcards were even seen promoting Wrenn 152 at International Toy Fairs.